ReputationChanger.com Reviews How Your Company’s Online Presence Impacts Your Ability To Attract Candidates
If you’re a business operating in a competitive field, it’s often difficult to recruit the top talent to fill open positions at your company. You may feel as though you’re in constant competition with other businesses in your industry when it comes to recruiting qualified candidates. While you may offer an impressive salary and a generous benefits package, potential employees always seem to go with your competitor. If this is a routine occurrence, it’s time to take a look at your organization’s online reputation.
The way your business is perceived online has a major impact on your organization’s ability to attract new talent. You can offer a long list of benefits, but if all of the reviews about your company online speak about condescending managers, inhumane hours, and little to no respect from other employees, a candidate may disregard your business when it comes time to apply for a new job.
Though Americans are still up against high unemployment rates, a survey done by the Corporate Executive Board in 2011 found that 66 percent of the 4,000 respondents explained that they’d lost interest in a potential employer because of a piece of information that they’d discovered online. It’s common for an applicant to do some research about a business before they submit their materials for consideration.
To ensure that your company is perceived positively after an online search, many employers are using social media. When your business has a strong social media presence, you’re able to control the voice that you want people to associate with your organization. Whether you want to establish yourself as authoritative, funny, relatable, cutting-edge, it doesn’t matter. You can make it happen by taking control of your own social media accounts. Interact with fans, employees, and potential candidates on Twitter and Facebook. When you don’t leave your online reputation solely up to the words of past and current employees, you have a much higher chance of standing out in a positive way.
It’s also important to rely on satisfied former employees for assistance. Word of mouth is a powerful tool when it comes to your brand’s reputation. Some of the best ambassadors for your company are current and former employees. If an individual who is interested in your business goes to a former employee and only hears negative things, he or she will most likely not apply to a position at your group. However, if they hear words of positivity, they’ll probably feel inclined to submit their application.
For this reason, it’s important to treat employees well, and to remain on positive terms with these people even after they leave. Even though they don’t work at your group anymore, they can become a powerful tool when it comes to recruiting new talent and spreading the word about the positive aspects of working for your business. Just like you wouldn’t burn a bridge when it comes to personal relationships, it’s important to do the same when you’re talking about your company’s relationships.
Take time to research how your company appears online. In order to take a proactive approach to your business’s online reputation, get involved with social media and keep relationships strong with former employees.