Reputation Changer: Assessing the Need for ORM
When you search for yourself online, what information comes up? If you are trying to establish or promote your brand, the answer may disappoint you. Online reputation management from firms like Reputation Changer can create or clean up your reputation and search results.
For example, if you search for your name and results show up for people who are not you, but have the same name, ORM can create relevant, engaging content that makes you the first few results. If you search for your name and negative or embarrassing results show up, such as a poor review or a controversial op-ed piece you wrote for a college newspaper, ORM can squash those results, so that they show up on later pages.
Solutions for People With No Online Presence
If you are just getting started, you probably do not have much of or any online presence. Maybe you have a few results in your name that have nothing to do with you business. ORM from a company like Reputation Changer can get you started. Usually, at this stage, ORM involves creating social media profiles and a few websites that rank high. You can even manage your own reputation at this level. You do not need to worry about negativity just yet.
Solutions for People With a Negative Online Presence
ORM becomes a little more complicated if you have a negative online presence. In that case, you don’t just need to establish yourself, you need to get the bad out of view. ORM does not mean removing negative reviews or other embarrassing web content. Instead, it means creating positive content that ranks high on search engine results.
The content ranks high because a company like Reputation Changer understands how search engines work. It also ranks high because it is quality material that readers actually want to read.
ORM does not mean flooding the Internet with low quality content to flush away negativity. That tactic may work in the short term, but does not produce lasting results. When you are dealing with a negative review or issue, the process of ORM from Reputation Changer is usually ongoing. If you are not diligent, the negativity you though buried has a tendency to crop back up.
Reputation Changer: What’s the Cost?
The cost of online reputation management varies depending on how much you need. If you need constant monitoring and online control of your brand, you can expect to pay more than if you just need to get established. The cost of getting your brand set up can be in the hundreds of dollars, while the cost of restoring can be in the thousands.
That may sound expensive, but constant monitoring and control from Reputation Changer can keep your company from losing business. Reputation Changer ORM may even prevent your company from closing if there is a lot of negativity online. If you are just getting started, you may be able to handle your online reputation yourself. When you are ready to take the next step, Reputation Changer is there to help.