Reputation Changer Asks Did Google Need to Make a Point?
In early March 2012, Google removed a penalty on Google Chrome so that it would once again rank high in search engine results. The company lowered Chrome’s PageRank after a promotion, not sponsored by Google itself, was found selling links. As Reputation Changer fully understands, that sort of behavior is definitely not allowed.
Consequently, Google had no choice but to penalize itself, at least temporarily. The penalty only lasted for two months. During that time, Chrome was no longer on the first page of results for keywords such as “browser” and “Chrome.”
Chrome is not the first company penalized for selling links. JC Penney was also penalized in early 2011, as were websites such as Forbes.com and Overstock.com. What sets the Google case apart from the others is that it penalized a division of itself. The company could have just as easily looked the other way. Instead, it made a point that such behavior would not be tolerated at all.
Link Buying and Google’s Reaction
Selling or buying links can seem like the easy way to boost your online reputation. But as the Chrome case points out, it can do more harm than good. While Chrome wasn’t banned from the search engine, its rank fell considerably.
In the midst of the penalty, a link to Chrome did not appear until the fifth page of results or later, according to Search Engine Land. By the second page, a user is likely to give up and install a different browser.
What could the company that sold the links have done differently? It could have simply bought ads, which is what Google claims it thought the company was doing. Ads do not improve a company’s search ranking. It could have also stressed that people writing reviews actually review the product.
The Reputation Changer team noticed that a number of the “reviews” were actually thin, irrelevant content that had little to do with Chrome. It would be frustrating for a person looking for actual information on the browser to come across stories that don’t explain it.
This potentially damaged the mega corporation’s reputation. If a division of Google can’t obey the search engine’s rules, why should or how can anyone else? The penalty on Chrome became especially important. With it, Google showed that it will crack down on anyone as necessary.
Reputation Changer: Taking Steps to Avoid a Chrome-Mistake
An online reputation management company Reputation Changer knows, there are plenty of strategies to help you boost your online presence and reputation using legitimate and effective tactics. Worthwhile ORM like Reputation Changer’s brand protection services never try to buy or sell links in an attempt to get positive information to the top of the search engine results. Instead, Reputation Changer has a strategy that involves creating excellent content and pushing the bad links down in the search results.