Reputation Changer: Links – For Better and For Worse

For Better and For WorseReputation Changer understands that building a reputation online often involves getting other sites to link to your site or building links on your own websites and social media profiles. The quest for links can turn into a spam attack if you are not careful. For example, some people desperately send requests to thousands of websites, hoping for a bite. Asking for and getting links can be tricky. In some cases, it may be better to focus attention on other areas.

Linking: What Not to Do

Asking for a link can improve your reputation, but it can also harm it. If you send out a request that is obviously spam, a website owner won’t look at you twice. What are the signs of spam, you ask? Here are a few:

  • Misspelled words. It’s unclear why misspellings are prevalent in spam messages, but they are. Always proofread before you press send. If you’ve hired a company to make your requests for you, get a look at the emails before they are sent out.
  • Generic and vague. When you send an email to someone asking them for help, it shouldn’t be vague. You should know what their business is and how you can work together. Avoid generic terms such as “link exchange,” especially in the subject line.

Another reason why another site may not respond to your link request is that you really have nothing in common. It makes sense to link to sites that are related and not direct competitors. Try to target those sites that complement your business.

Reputation Changer: Other Options

A link isn’t worth much if the content on the site is useless. Some companies will turn you down if they think that your site’s content is low-quality and saturated with advertising. Content is incredibly important, far more important than links. When your website has excellent material, people want to visit it and find out more about you. If you do not have great content, 1,000 links won’t help you, according to an article on Search Engine Watch. Reputation Changer creates content for clients that boosts their page rankings and improves their reputation.

Reputation Changer: Understanding Good Content

Good content is engaging. It’s not overly saturated with keywords. It also does not appear multiple times on the same site. For example, if you are a doctor with two blog posts about casts on broken bones, you may get dinged by search engines. You can have an article on setting a broken bone and one about gifts to give someone with a broken arm, though.

Reputation Changer’s brand management builds your online reputation by creating websites and content that people want to read. The websites built by Reputation Changer are considered authoritative by search engines such as Google. When you use the reputation management company Reputation Changer you know that your reputation is in good hands. You’ll no longer need to beg for links from others.
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Copyright 2013