Reputation Changer on Black Hat and White Hat Tactics
Spam is bad, both the stuff sold in cans and the stuff that appears on the web. Spammy websites appearing in what would otherwise be legitimate search results creates an experience for a user that is unpleasant and frustrating. And as ethical reputation management companies like Reputation Changer have learned, spammers often masquerade in the ORM business and tarnish the public perception of the industry.
A key feature of spammy websites is black hat SEO, or optimization techniques that are frowned upon by the general web community. Unfortunately, a lot of people still don’t see a difference between black hat tactics and white hat tactics. SEO isn’t a bad word; it’s just earned a bad reputation in some cases. The tide seems to be shifting, as search engines and marketers get wise to these unethical methods.
Reputation Changer: Black Hat Offers a Quick Fix But Not a Solution
Some online reputation management companies rely on black hat tactics to “fix” a client’s reputation. Sure, the client gets results. But those results are not long lasting. Over time, the black hat actually works against the client.
Black hat tactics are not ethical. They are simply exploits in algorithms and shortcuts to achieve results faster. Search engines know to look for these tactics and generally ban any sites caught using them.
Reputation Changer knows how to spot black-hat SEO. Here are a few black hat tactics to look out for:
- Text you can’t see. For black hat SEO, it’s all about the keywords. One sneaky way a person can try to put more keywords on a page is to make those words the same color as the background, for example, black text against a black background. You don’t see the random words when you visit the page, but a search engine does, as it only reads text, not colors.
- Overuse of keywords. A favorite tactic of black hat SEO users, keyword stuffing means that a keyword appears on a page an awful lot more than it should. Reputation Changer notes that stuffing harms the quality of the content. The superfluous keywords often make things difficult to read. Another example of keyword stuffing is placing a group of keywords at the bottom of the page, separate from any other content.
- Doorway pages. A doorway page is a particularly lousy black hat tactic. It’s a page that a webmaster puts in for no purpose other than to get a user to click through to the homepage from a search engine results page. In some cases, the doorway automatically redirects the user to a homepage. In others, the user is expected to click on a link.
White Hat SEO and Reputation Changer
Reputation Changer’s white hat SEO tactics are the way forward for effective online reputation management. The situation is win-win when white hat tactics are used. People searching for information from a Reputation Changer client receive relevant, useful information which rank high on search engines. With white hat tactics, the focus is on improving user experience rather than a desperate attempt to get rankings. Worthwhile ORM firms like Reputation Changer only employ these white hat methods.